According to Counterpoint, foldable devices are expected to account for 65% of the total foldable smartphone shipments in 2026, up from 52% in 2025. So, what should you know about it?
OEMs are prioritising profit, premium value and consumer preference
For your information, this shift is happening as OEMs increasingly emphasise profitability, premium value, and consumer preference for productivity. The market is now moving from the mere appeal of a unique form to real functionality that provides practical benefits to users.
Moreover, Apple is expected to enter the foldable smartphone market in the second half of 2026 with the first model based on a book-type design. Apple's presence is expected to change the competitive landscape and market acceptance, reinforcing the trend towards premium foldables focused on productivity.
In the Android ecosystem, this shift is even more pronounced. Samsung reached a milestone in 2025 when Galaxy Z7 Fold shipments surpassed Galaxy Z7 Flip, signalling a strong shift towards book-style models. Motorola unveiled its first flip phone at CES, while Google continued its commitment to the Pixel Fold series.
Overall, these developments demonstrate widespread support for the flip phone design, cementing its position as the leading choice in the foldable smartphone market. According to analysts, the early phase of foldable phones based on uniqueness is over. Now the focus has shifted to real use values such as multi-tasking and seamless application continuity.
Furthermore, these devices are seen as better suited to meet these needs than clamshell models that are considered complementary in style. The year 2026 is expected to be a major turning point for the foldable smartphone market.
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