60% of Facebook and Instagram are made for video consumption

At the Meta Marketing Summit today, Meta Malaysia also shared that more than 60% of usage on Instagram and Facebook now involves videos, thus showing that the Reels feature on both platforms is the main focus of users compared to text or image sharing. So, what should you know about it?

For your information, this is in line with the focus on design to encourage users and content publishers to share more videos on the platform. In parallel, Meta has also introduced a special application called Edits, making it easier for users to produce videos and publish them directly on the Meta platform.

We have yet to confirm other details on the news. So, we should wait for more confirmation from Meta. Regardless, it will be interesting to know the trend for everyone in Malaysia.

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