These days, everyone use search engines like Google to search and browse the web. However, the presence of AI-based bots could have an indirect effect on the use of search engine. That said, what should you know about it?
According to a Gartner report, the use of traditional search engines is expected to decline by 25% by 2026 – while also impacting search engine marketing methods. Gartner also mentions that quality content will also be the main focus of listings in search results.
In addition, it is very easy to generate content using artificial intelligence bots. Plus, search engine providers are expected to filter the content generated by bots, and give more focus to quality human-generated content. This could lead to changes in algorithms and article detection to list them on search results.
Thus, this will indirectly lead to changes in how SEO methods are implemented, including organic and paid marketing on search engines. It will be interesting to see how this trend will affect Internet users in Malaysia. As of now, only time will tell if Malaysians surf more or surf less.
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