Today, Lazada announced the inaugural launch of the Artificial Intelligence Adoption in eCommerce in Southeast Asia whitepaper. Jointly developed with Kantar, the company unveiled a suite of GenAI upgrades in parallel with the launch of the whitepaper – AI Lazzie.
According to Lazada, AI Lazzie is an integrated and interactive personal shopper for 24/7 tailored assistance. A first-of-its-kind eCommerce AI chatbot powered by OpenAI ChatGPT technology, AI Lazzie is said to provide personalised suggestions and product recommendations, considering buyer preferences, purchase history, and query context.
There are four key features from AI Lazzie which can empower both consumers and sellers - Message+, Try-On Models, AI-Powered Product Description and AI-Power Smart Reviews. Below is a summary of each function:
- Message+: A personalised messaging tool on the app that can provide contextual responses, as well as more tailored shopping recommendations, access to hidden vouchers and codes, and curated bundle deals for the best offers.
- Try-On Models: A revamped shopping experience where users can select virtual models to show clothing fit. It can also recommend clothing sizes based on the AI model. This newly-added feature will significantly reduce marketing and operation costs for sellers, and improve sales efficiency.
- AI-Powered Product Description: An engaging, tailored, and instantaneous product listing generated entirely by AI to highlight key product features that tap into user preferences.
- AI-Powered Smart Reviews: An insightful and intelligent feature that summarises large volumes of product reviews to offer shoppers a condensed overview to make informed shopping decisions quickly.
Be sure to update your Lazada app to the latest version on the Apple App and Google Play Store. If you haven't got it, just sit tight and wait for it as AI Lazzie is being rolled out slowly. Stay tuned for more trending tech news at TechNave.com.
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