In an ongoing Google vs the US Department of Justice antitrust case, Apple’s Senior Vice President of Services, Eddy Cue, remarked something interesting. New insights suggest Apple may already be preparing for a world where its iconic iPhone no longer plays a central role.
From Mr Cue's testimony during the court, he said, “You may not need an iPhone 10 years from now, as crazy as it sounds". This is probably due to the growing role of AI technologies in daily life, as he emphasised, hinting that future innovations may replace the smartphone as we know it. His remarks align with longstanding reporting that Apple CEO Tim Cook is prioritising a future centred around augmented reality (AR).
For now, Apple's Vision Pro is a pretty bulky and expensive mixed-reality headset. However, technology will improve, and devices will become compact. So it's potentially possible that lightweight AR spectacles could one day become the iPhone’s spiritual successor. Insiders say Cook’s long-term vision remains unchanged: all-day wearable AR glasses.
According to the data, iPhone still accounts for roughly 50% of Apple’s quarterly revenue, so any move away from the flagship product is likely to be gradual and carefully timed. In addition, Cue also teased that AI-powered search engines are coming to Safari in future updates.
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