Apple reported that its artificial intelligence (AI) technology, Apple Intelligence, may not be launched in European Union (EU) countries this year. The tech company says the EU's Digital Markets Act (DMA) places strict constraints on all online platforms and prevents anti-competitive behaviour among tech companies. So, what should you know about it?
According to Apple, DMA wants third-party companies to be allowed together (interoperability) to use Apple services, including Apple Intelligence. Apple says this act can affect cyber security and information privacy issues for its users. If true, this is a welcomed addition for Apple fans.
Meanwhile, an EU spokesperson criticized Apple's statement saying that every business is welcome to operate in Europe, but that businesses must comply with EU laws to ensure healthy competition. Apple still hasn't detailed the specific functions in Apple Intelligence that conflict with DMA. If you don't know about Apple Intelligence, it is a series of generative AI tools that make everyday use easier such as iPhone Mirroring, SharePlay Screen Sharing, upgraded Siri, Genmoji that can generate unique emojis, text generation and more.
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