It's been almost a year since Apple showed off some of the new Apple Intelligence features it promised would arrive in 2024. All that's emerged is a class-action lawsuit filed by iPhone 16 buyers who felt they were duped by the now-deleted Apple Intelligence ads. So, what should you know about it?
For your information, a Bloomberg report via MacRumors reported Apple is now said to be more cautious about announcing new features on its products. The new strategy is to only announce them a few months before they are ready to launch. This way, the deception of when what is promised becomes unfulfilled and what is desired becomes empty will not happen again, just like the Air Power failure.
In the same report, Apple was said to be initially not very interested in offering AI features on their products because they were not sure what they would offer to customers. This is the reason why Apple invested late in developing its LLM and AI models compared to Google and Meta.
But not wanting to fall behind in current technology trends, Apple is now developing Apple Intelligence, which is several steps behind and does not work as promised. This forced Tim Cook to replace John Giannandre, who led the development of Apple Intelligence, with Mike Rockwell in March.
We have yet to confirm other details on the news. So, we should wait for more confirmation from Apple.
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