Today is the first day of July and it has been 10 months since the Apple iPhone 12 series first launched globally. That said, Counterpoint Research reported that the iPhone 12 series just achieved over 100 million units sold.
According to the research company, the iPhone 12 series already made the milestone back in April so Apple did it in 7 months instead. By comparison, that is two months earlier than the iPhone 11 series as well as selling as fast as the iPhone 6 series. In other words, this makes the iPhone 12 series the first super-cycle iPhone in 6 years.
Just so you know, the iPhone 6 series at the time was transitioning to 4G and many consumers were into the phablet designs. As for the iPhone 12 series, 5G and OLED display were two of the factors that attracted the consumers. Moreover, the iPhone 12 Pro Max performed better than its predecessor with a 29% share of sales (vs 25%). All in all, the iPhone 12 series has 22% more revenue than its predecessors in the first 7 months.
One intriguing thing that Counterpoint Research noted was that more people bought the iPhone 12 series during the pandemic. In 2019, it was reported that most of the customers stay put on their devices instead of getting the iPhone 11 series. But when the latest iPhone 12 series was released last year, a huge number of consumers switched which may have to do something with the aforementioned 5G and OLED displays.
Considering the statistic figures, Apple has indeed achieved quite a lot during the pandemic. Are you one of the iPhone 12 series users as well? Let us know in the comments below and stay tuned for more trending tech news at TechNave.com.