Apple today rebranded its Apple Search Ads business to Apple Ads, a move that signals Apple's focus on an advertising business that goes beyond just search advertising. So, what should you know about it?
For your information, Apple included advertising support on the Apple App Store, allowing app developers to advertise their apps for more exposure. In addition to the popularity on the App Store, Apple is also said to be looking at integrating advertising into several other apps.
This includes Apple Maps and Apple News, which will allow them to generate more revenue it. However, Apple has not yet stated its intention or any plans for advertising on other products. Perhaps with this branding, we may see Apple's next move after this.
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