Herve Simon (left), Group Marketing Director, Ayam Brand and Ms Denise Westerhout (right), Lead for Sustainable Markets Programme, World Wide Fund for Nature (WWF)
So here's something you don't read everyday, our local Ayam Brand has launched its first local campaign - Racing-To-Space Campaign, in Malaysia with its own camera rig casing for high-altitude virtual reality footage. The camera is specifically designed to withstand high-altitude, low-pressure, very low temperature conditions just to record some footage from high above of up to 29,000m. With that height, it's able to see Malaysia, Singapore and even Indonesia.
Ayam Brand VR video is up on YouTube
But why? Well, apparently the campaign was part of regional contest aimed at increasing environmental awareness and educating on more sustainable choices, which starts today until 1 December as part of its 125th anniversary celebration of We Care, We Are Family.
At the same time, the same campaign is also held in numerous countries such as Singapore, Vietnam, Thailand, Australia, China, Japan and France, starting from 20 November 2017 to 1 December 2017. That being said, Malaysian participants stand a chance to win more than 1000 prizes including 5 VR googles, with a total value of RM53,000.
To register, you can go to www.ayambrand.com.my/racing-to-space and you are required to watch two short video footage from the balloons to find the answers to; which balloon FIRST reached an altitude of 12,000 meters, which balloon went the highest, one question about Ayam Brand, and lastly, to craft a short slogan on the brand as a tie-breaker.
This is how the whole thing looks like
Balloon deflated with the rigs
A closer look
Up up and away!
Wow, it made to space!
For more information, you can check out the contest at their official website www.ayambrand.com.my, official Facebook page here, or www.ayambrand.com.my/racing-to-space.
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