Today, Maxis has unveiled a brand new concept store at The Gardens Mid Valley. This is actually a first of its kind concept store that infuses a new design language for a more personalized digital experience, with an engaging and rewarding interaction for the customers.
The concept store is not your typical store as it hosts a few sections such as an actual cafe with baristas serving you coffee while you wait, personal demos, app-enabled self-services and more. Here's the gist of what you can find in the new Maxis concept store:
Maxis Interactive Retail Assistant (MIRA, behind the speaker's back) - A web app assistant that gives customers information about Maxis promos, customized offers and more
A closer look at MIRA (left). And on the right, it has 11 units of 98-inch screens. One of the features includes a voice-recognition screen, which a Maxis personnel can share comparisons of two smartphones at one go
Discovery app for all demo devices - This app allows customers to compare devices, pricing, plans and accessories through an interactive screen.
This section here is called The Forest, where customers can have a hands-on on Apple, Samsung, OPPO, Xiaomi and Huawei phones. There's also a retail analytics - A tool that Maxis uses to better understand their customers. This includes their time spent in-store, zone engagement and sentiment
RFID - Customers will be able to feel free to self-browse the accessories, without any cable lockdown on via wireless security
Mobile Point-of-Sale (MPOS) and wireless biometrics - Allowing Maxis personnel to serve their customers anywhere in the store. And yes, you can replace your SIM card and do a top-up on your Hotlink in the store too
Coffee!
In addition, Maxis has also collaborated with several brands to complement its customers' needs through tailor-made events and activities. So starting this month, the Maxis concept store will have a gaming zone by Razer where the customers can participate to win exciting prizes.
If you want to see more of the concept store, be sure to drop by at The Gardens Mid Valley at Level 3, beside the Nike store. Stay tuned for more Maxis news at TechNave.com.
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