At CES 2026, ASUS unveiled its latest “Always Incredible” lineup under the Ubiquitous AI and Incredible Possibilities vision. ASUS’ AI roadmap spans seven key areas, including Workspace AI, Creator AI, and Everyday AI, which were the main focus at CES. According to ASUS Co-CEO Samson Hu, the goal is to make AI more accessible and practical by simplifying work, inspiring creativity, and improving daily life.
The 2026 Zenbook Lineup
For everyday users, ASUS introduced a range of AI-powered Zenbook devices. The new ASUS Zenbook DUO stands out with its dual 14-inch Lumina Pro OLED displays, offering a refined dual-screen workflow with a reduced hinge gap and a variable refresh rate of up to 144Hz. Powered by Intel Core Ultra X9 Series 3 processors and featuring up to 50 TOPS of AI performance, it delivers strong on-device AI capabilities while maintaining portability. The Zenbook DUO also received a CES 2026 Innovation Award in the Artificial Intelligence category.
ASUS also introduced the Zenbook A16 and Zenbook A14, both powered by Snapdragon X2 Elite processors with up to 80 TOPS NPU performance. These Copilot+ PCs focus on ultra-light designs, long battery life, and AI-driven multitasking, targeting commuters and mobile professionals who need consistent performance on the go.
The ProArt Lineup
Under its Creator AI initiative, ASUS expanded its ProArt lineup with the ProArt GoPro Edition. It comes with AMD Ryzen AI Max+ processing with GoPro-integrated workflows, enabling real-time editing, AI upscaling, and seamless cloud media management through ASUS StoryCube. Its compact convertible design and bundled GoPro subscription make it a portable all-in-one solution for creators, earning a CES 2026 Innovation Award in the Computer Hardware & Components category.
ASUS also unveiled the ProArt PZ14, its most powerful creator tablet to date. Featuring a Snapdragon X2 Elite processor, OLED display, and MIL-STD-810H durability, the device is designed for AI-assisted creative work in both studio and mobile environments.
The ExpertBook Lineup
For professionals and enterprises, ASUS highlighted its Workspace AI ecosystem, anchored by the ASUS MyExpert platform. This unified AI solution integrates chat, file search, writing assistance, and meeting tools to streamline daily workflows while ensuring data security across local and cloud environments.
New hardware announcements included the ASUS ExpertBook Ultra, a lightweight Copilot+ PC built for enterprise use, as well as the ASUS NUC 16 Pro Mini PC and ExpertCenter PN55. These systems deliver high AI throughput, advanced connectivity, and support for on-device AI workloads, making them suitable for business, industrial, and edge-AI deployments.
Expanding an AI-First Ecosystem
Beyond individual devices, ASUS showcased a growing ecosystem of AI-enabled desktops, all-in-one PCs, accessories, and accelerators such as the UGen300 USB AI Accelerator. This approach reflects ASUS’ push toward end-to-end AI experiences that span personal computing, creative work, and enterprise productivity, reinforcing its position as a key player in the next generation of AI-driven hardware.
Availability
In terms of availability, ASUS has yet to announce any availability for the products mentioned above, including Malaysia. It will take some time for ASUS Malaysia to get ready for the local launches, so until then, do stay tuned for the official news update only at TechNave.com.
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