In conjunction with National Camera Day on 29 June 2023, Canon Marketing Malaysia celebrated this special occasion with a curated content creation workshop at Utama Farm, a sustainable urban farm located in Petaling Jaya.
Called the "Farm to Table" workshop, it offers content creation skills as well as a firsthand experience of the sustainable wonders of eco-conscious farming practices. The Canon PowerShot V10, EOS R8 and EOS R50 cameras were also put to the test as attendees captured their outdoor adventures at the farm, such as fishing, prawning, and more.
Through the workshop, Canon aimed to equip participants with the creative skills needed to produce compelling visual content that resonates with audiences today. Recognizing the growing demand for authentic and engaging content, Canon understands the significance of capturing real-life scenarios to create impactful narratives. By capturing the farm's beauty, sustainability practices and human-nature interaction, attendees gained valuable insights into outdoor-oriented content creation.
Canon also partnered with Freshable, a meal kit delivery service based in Klang Valley. With their camera-ready plates of food on display, participants got to experiment with the creative process in food photography and explore in-depth the capabilities of the cameras. Participants had the opportunity to capture the best shots of the day's activities and print out photographs as keepsakes.
Canon has been conducting its nationwide camera roadshows this year since Canon CR8 2023, showcasing the latest cameras for enthusiasts. One of the highlight products is the PowerShow V10, a compact vlogging camera that combines convenience and professional-quality video capabilities.
To learn more about Canon's products, upcoming workshops, and future events, please visit the official Canon website at my.canon/en/consumer/products. Stay updated with Canon’s news as a short film competition in support of local content creators is in the works.