Celcom Axiata signs up as main sponsor for Badminton Association of Malaysia to 2020 Olympics

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Celcom Axiata have signed an extension agreement to be the main sponsor of the Badminton Association of Malaysia (BAM) through to the 2020 Olympics. The 15 month exclusive sponsorship extension will begin from 4 Jun 2019 until 31 August 2020 and is worth RM10 million as part of Celcom Axiata's continued commitment to support Malaysian sports talent. Celcom previously signed on as BAM's main sponsor for 3 years in March 2016 with a commitment of RM24 million. Here's what Celcom had to say about it:

"Badminton has been one of the nation's core sporting event that brings prominence and international recognition. Being committed in the Government's plan to achieve sporting excellence, Celcom Axiata's sponsorship extension is a great opportunity for the company to contribute to the nation's preparations for the 2020 Olympics". Michael Kuehner, Chief Executive Officer of Celcom Axiata Berhad

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