Jennifer Wong, Chief Financial Officer, Michael Kuehner, Chief Executive Officer of Celcom Axiata Berhad, Azwan Khan Osman Khan, Deputy Chief Executive Officer, Business Operations and the Celcom management team announcing Celcom’s Q1 financial report.
Despite a rather challenging Malaysian market, Celcom Axiata Berhad have announced their Q1 financial report as largely positive with a rising data revenue of 29.8% year-on-year to RM661 million for a total revenue of RM1.609 billion and service revenue of RM1.475 billion.
The company reports increased data traffic with positive response to their enhanced postpaid offerings like Celcom FIRST Gold 80 and Celcom FIRST Platinum. Despite a decrease in subscribers from 10.5 million to 10.2 million, Celcom will aim to introduce more initiatives like their Accelerated Cost Efficiency programme, distribution and trade reforms and testing 700 Mbps throughput by mid 2018 or LTE Advanced Pro at 1 Gbps throughput by mid 2019.
“Concurrently, we have implemented several initiatives, which will position us to recapture some market share by the end of the year. We will continue our strong focus on providing best and seamless connectivity and an awesome customer experience for our 10.2 million subscribers. In the next few months, we will reveal more changes as we work towards transforming our retail centres to experience centres, and increasing as well as building awareness on our online presence. Our high-speed resilient network coupled with creative data packages and entertainment services that are tailor made for evolving lifestyles, will deliver more value to both existing and new customers. To date, our products provide the best value for money in terms of the price-quality trade off, and we take pride in providing a simple high quality offering with no hidden conditions and fine print.” Michael Kuehner, Chief Executive Officer of Celcom Axiata Berhad
“Cost optimization will be driven by three strategic themes, namely simplification, digitization and collaboration. The focus areas will be products, processes, customer interface, outsourcing of non-core activities and industry partnerships, among others.” Jennifer Wong, Chief Financial Officer, Celcom Axiata Berhad
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