Celcom collaborates with MDeC to facilitate eUsahawan programme

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Dato' Sri Shazalli Ramly, Chief Executive Officer of Celcom (left) displaying the signed MoU with Dato' Yasmin Mahmood, Chief Executive Officer of MDeC (right)

Today on 4 March, Celcom Axiata Berhad (Celcom) and Multimedia Development Corporation Sdn. Bhd. (MDeC) have sealed a Memorandum of Understanding (MoU), where Technical Vocational Education and Training (TVET) institutions will be facilitated and conducted by Celcom as the digital partner to MDeC’s eUsahawan programme. This means that Celcom will be extending its vast 4G coverage further covering more campuses for 300000 students in 462 institutions including universities and colleges.

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Dato' Sri Shazalli Ramly, Chief Executive Officer of Celcom (left) signing the MoU with Dato' Yasmin Mahmood, Chief Executive Officer of MDeC (right)

The MoU was approved and signed by Chief Executive Officer of Celcom, Dato’ Sri Shazalli Ramly, and Chief Executive Officer of Multimedia Development Corporation, Dato’ Yasmin Mahmood. Dato’ Sri Shazalli Ramly, is enthusiastic of Celcom's new role of becoming a digital partner for MdeC, and also the provision of SIM cards that are customized for eUsahawan students, phones or tablets bundled packages, as well as incorporating Celcom's online platform, Escape, as an online learning syllabus in eUsahawan. 

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“We applaud MDeC’s initiatives in introducing eUsahawan as the platform in cultivating more skillful youths by building a base for their readiness towards digital entrepreneurship. The prominence of an enabler in digitalizing these budding entrepreneurs however, cannot be denied. As the Undisputed No.1 Network Service Provider, it is only appropriate for Celcom to walk the journey towards digitalization together with MDeC, where the support of our network strength and robustness are intended to boost and facilitate the programme further. We are positive that our participation as a partner in eUsahawan will benefit the students and micro-entrepreneurs greatly."

“Superior connectivity that we provide would be the doorway to limitless information they may need to furnish themselves throughout the learning process. With the steadfast growth of e-commerce, Celcom’s digital solution will contribute in opening endless online opportunities that these youths could explore and building their pathway towards full-pledged digitalised entrepreneurship. Furthermore, this collaboration is also significant in demonstrating our support towards the government effort in stepping up towards a diversified and digitalized economy”, he concluded in the signing ceremony.

Meanwhile, Dato’ Yasmin Mahmood, CEO of MDeC is happy and confident that the the MoU will greatly help TVET students and micro-entrepreneurs to learn steadily in the growing digital entrepreneurship in the country.

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“To successfully roll out the eUsahawan programme, MDeC needs to create and grow a robust enabling ecosystem, and one way is through public-private partnerships such as this. We are excited to be working with Celcom who will be providing connectivity to the eUsahawan participants. The connectivity by Celcom will not only allow the eUsahawan participants provide better service to their customers but also help them be more efficient in managing their business. The success of this programme will see our young entrepreneurs evolve from job seekers to job creators, and in turn, contribute to the country’s digital economy.”

eUsahawan is an MDeC’s initiative that was commenced in July last year, as it was designed to instill digital entrepreneurship knowledge via TVET institutions for a long term objective of increasing the number of micro entrepreneurs, utilizing the power of digital platforms to grow their businesses.