Today, Celcom Axiata Berhad presented their Q2 financial report. Overall, the telco giant has strengthened its position and performed better than the industry's average growth as its quarter-on-quarter (QoQ) service revenue and total revenue stood at RM1495 billion and RM1.621 billion, which is an increase of 1.4% and 0.7% respectively.
Thanks to its FIRST Gold, FIRST Gold Plus and FIRST Platinum offers, Celcom's data revenue went up 27.6% year-on-year to RM706 million, contributing 43.5% to the company's total revenue. On the other hand, the data consumption rose up to 23.2% QoQ to 6.2GB per month per active data user, compared to 5.0GB, this was supported by a higher smartphone penetration of 69% from 66% QoQ. In addition, the Internet data allowance also contributed the postpaid revenue with an 8.2% year-to-date.
However, there is also a 3.1% decline in its subscriber base, with 9.93 million subscribers from 10.25 million subscribers in Q1. In spite of that, Michael Kuehner, Chief Executive Officer of Celcom is still quite pleased with the quarterly performance in this saturated industry. He also mentioned that there are other factors as well, which the sales and distribution ecosystem improving Celcom's base of active dealerships.
Below are other factors that contributed the improved Q2 for Celcom:
- GBShare that allows subscribers to share internet data together up to 70GB from Celcom FIRST plans
- EasyPhone that allows easy and affordable ownership of smartphones through prepaid
- Being first in Malaysia to adopt Rich Communication Services, an Android messaging service by Celcom in partnership with Google.
- Video and Music Walla
- KAWKAW Squad by Xpax, a special package for students
- The first to unveil Lightning Fast LTE where its speed can go up to 400Mbps
For more information about Celcom's Q2 financial report, simply visit here to check it out.
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