Celcom signs on as the main sponsor for the Badminton Association Malaysia (BAM)
From left, Lawrence Chew, General Manager BAM, Zalman Aefendy Zainal Abidin, Chief of Sales and Marketing Officer, Celcom Axiata Berhad, Dato' Sri Shazalli Ramly, Chief Executive Officer, Celcom Axiata Berhad, Tan Sri Mohamed Al-Amin Abdul Majid, Acting President BAM, Ng Chin Chai, Honorary Secretary BAM officiating the Celcom Axiata Malaysian Open 2016
Today, Celcom Axiata Berhad has signed on as the main sponsor for the Badminton Association Malaysia (BAM), the purpose of this act is to simply revive the good old days of badminton and a promise for greater digital heights in Malaysia with consistent programmes and engagement activities.
Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad said Celcom was honoured to share a common interest with the nation through the sport of badminton which many Malaysians can easily connect and relate, sharing the love, energy and dynamism.
“We are deeply humbled to be part of this epic sporting activity that has been a favourite with Malaysians for a long time now. Celcom Axiata greets with pride the role to be the main sponsor for the future badminton history,’’ he said, adding that Celcom Axiata’s foray into sports was an ideal aspiration and another milestone for the company to do more for the country.”
Following the signing on as the main sponsor, Celcom’s collaboration will allow BAM to carry out a wide range of engagement programmes and initiatives for the future of badminton in the country – with partners and fans nationwide via Celcom Axiata’s digital sphere and revitalise the game’s glory days once again.
“Badminton has been one of the nation’s core sporting events that brings prominence and international recognition as well as it is being committed in the Government’s plan to achieve sporting excellence, Celcom Axiata’s sponsorship is not only fitting but also aligned with the Government’s initiative.”
“It is an internationally renowned sport and its positioning is fitting for Celcom Axiata’s brand promise and coverage (almost 12.5 million customers nationwide, to be recognised globally). By leveraging on the widest and strongest 4G LTE network in the country, and embracing digitalisation, we are confident of bringing badminton to greater heights whilst projecting a strong brand visibility through our association with BAM and Malaysia’s champion status in this game.’’ Shazalli Ramly added.
Meanwhile, BAM Acting President Tan Sri Mohamed Al-Amin Abdul Majid said BAM was thankful and proud to be sponsored by Celcom.
“I believe that Celcom Axiata’s image of dynamism and vibrancy that is highly recognised by Malaysian youth, will spur Malaysian badminton to greater heights.” he said.
Earlier a memorandum of understanding (MoU) was signed to seal the deal, where Prime Minister, YAB Dato’ Sri Mohammad Najib Tun Abdul Razak and wife of the Prime Minister, YABhg Datin Paduka Seri Rosmah Mansor, who is also the patron of BAM, together with Minister of Youth and Sports, YB Khairy Jamaluddin Abu Bakar witnessed the signing of the collaboration by Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad and Tan Sri Mohamed Al-Amin Abdul Majid, Acting President of the BAM Council at the Prime Minister’s Office. Also present were Datuk Seri Mohamad Norza Zakaria, Deputy President of the BAM council.