Celcom to adopt rich communication service with Google


Today, Celcom Axiata Berhad has announced that they will be using Google’s Rich Communication Service (RCS). This is a new modernized carrier messaging service on Android that acts as a default messaging application and will be supported by Celcom’s network.

As Android Messages has the potential to be the future of messaging, it will be replacing SMS texts with features such as group chat, high resolution photo sharing, and read receipts. In the future, Celcom will use RCS to deliver rich interactive services for its customers.

“Celcom is honoured to be the first network provider in Malaysia to work with Google on RCS. We look forward to innovating with Google to deliver new services on the messaging platform in the near future,” said Michael Kuehner, Chief Executive Officer of Celcom Axiata Berhad.

The initiative is in tally with the GSM Association’s (GSMA) vision and complies with the Universal Profile for Rich Communications Services. On February 2016, Google announced its RCS initiative, and international telcos such as Sprint, Rogers, Orange, Deutsche Telekom and Globe Telecom and many more, have joined in this initiative and are committed to launching the RCS messaging, powered by the Jibe RCS cloud from Google, which also supports the universal RCS profile.

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