Omdia predicts that Hisense's smart TV operating system, now known as "V" (formerly VIDAA), will overtake LG's TV operating system, webOS, in Europe by 2025. That said, what should you know about it?
This trend is affected by various factors
For your information, this rapid growth is driven by competitive pricing strategies, an extensive distribution network, and aggressive global marketing campaigns. This phenomenon marks the rise of Chinese brands like Hisense and TCL, which not only sell hardware but also strengthen their software ecosystems.
Meanwhile, Korean platforms such as LG webOS and Samsung Tizen are showing a decline in market share, although Android TV remains the main leader due to widespread support from various manufacturers. This situation is creating an increasingly fragmented ecosystem, forcing advertisers and content providers to adapt their strategies across multiple platforms.
Moreover, Omdia said that while Samsung and LG still have millions of loyal users, the rapid growth of Chinese brands is expected to drastically change the European smart TV landscape in the coming years.
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