DiGi Telecommunications Sdn Bhd recently announced a partnership with Google enabling them to be the first Malaysian Telco to have direct billing via the Google Play Store. In short, you can now buy apps, movies and books on the Google Play Store with your prepaid airtime or be charged through your postpaid bill. This is especially useful for those who do not own a credit card or are wary about using a credit card to make online payments. Here's what they had to say about it:
“As the first telco in Malaysia to offer direct billing of purchases from Google Play Store to our customers, we’re clearly signaling our intention to lead the way in enabling internet services that enrich our customers’ experience online. Our aim is to be the best mobile internet provider for mass market and, on top of our current efforts to expand our high-speed 4G LTE network coverage, we will continue to introduce services like Direct Billing for Google Play Store which add value for our 11.8 million customers. With Direct Billing for Google Play Store, we hope to inspire mobile app and game developers as well as content providers to create more localized content for the Malaysian market because now they will have a more engaged target market with an easier and more convenient way to pay ensuring developers are suitably rewarded for their effort. We hope this helps cultivate innovation and drives the local app developer community.” Christian Thrane, Digi Chief Marketing Officer
“We are pleased to announce this partnership with Digi where we are now providing an alternative payment solution for Google Play Store users through Digi’s Direct Billing. We're also glad to announce the availability of Google Play Newsstand to Malaysians today; Newsstand brings together all of your favorite local and international digital content in one simple experience with over 2,000 different news and magazine sources both free and paid." Prashant Pathmanaban, Google Malaysia Industry Head
For more information on Digi’s Direct Billing for Google Play and to learn steps on configuring Android-based devices to make payment through Digi’s postpaid phone bills or prepaid credit, please visit digi.my/GooglePlay.
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