(L-R) Natasya Saufi, Board Member of Protect and Save the Children (P.S. the Children), Loh Keh Jiat, Digi's Chief Marketing Officer, Yukesan Muthaliar, Family Safety Project Manager and Philip Ling, Digi's Programme Manager for Sustainability at the launch of the Digi Family Safety app and #SafeWeb4Kids workbook
Starting yesterday, Digi Telecommunications Sdn Bhd (“Digi”) introduced a new way to safeguard customers’ digital life with the launch of Digi Family Safety app and #SafeWeb4Kids workbook. With this initiative, Digi continues to innovate and strengthen its digital products and service offerings, towards becoming customer’s favourite partner in digital life.
Digi’s Chief Marketing Officer, Loh Keh Jiat said that Digi is no stranger to online safety and has been a strong advocate through its CyberSAFE programme for many years now.
“Today’s announcement is taking our cyber safety advocacy effort to a whole new level. This is the first step for Digi to take on a holistic approach to safeguard our customer’s digital life. We are making a promise of a safer mobile experience to our customers by offering end-to-end safety digital solutions together with relevant learning tools to further encourage capacity building among their children,” Loh said.
What the Digi Family Safety app does is offering customers with easier location and parental control via a mobile device. It allows a customer to create a family account up to seven family members and protect everyone with key features such as Family Location, Geo-fencing, Notification alert (like Check-ins and Panic Alert), Parental Controls and Phone Security which allows you to find, ring, lock and wipe any family phone if lost or stolen.
“We’re hoping that our customers will take the opportunity to maximise the features provided in the app to keep their family close and connected always. We are very excited of this milestone and are looking forward to introduce more innovations soon including wearables, empowering our customers to take charge of their digital experience,” explained Loh.
The Digi Family Safety app is currently downloadable from Google Play Store and comes with two options: Freemium, free for all to use with basic location services for up to 2 family members and Premium for Digi customers at RM5 per month; and Premium which customers also get with parental control and security functions, as well as being able to invite up to seven (7) family members with up to 20 safety areas. Currently, the premium plan is free for the first 30 days for Digi customers. The iOS version will be made available in August.
At the other corner, the online safety workbook, #safeWeb4Kids is a work effort between Digi and cyber safety partner, Protect & Save the Children (PS the Children). The workbook is aimed at guiding the schoolchildren on how to make safe and responsible decisions online, in a fun way. It is available in hardcopy and also downloadable from www.digi.com.my/digicybersafe.
“PS the Children is happy to collaborate with Digi again in our effort to fight cybercrimes. We hope that the fun approach integrated in this workbook will catch the children’s interest to do the exercises and at the same time, benefit from it. Producing learning tools such as this workbook is part of our continuous efforts to further nurture children’s digital resilience and to stay safe online,” added Natasya Saufi, a board member with PS the Children.
For more information on the Digi Family Safety application, visit digi.my/familysafety.
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