Dreame Technology has announced a global partnership with football legend Cristiano Ronaldo to strengthen its position in the global smart home appliance market. So, what should you know about it?
Dreame feels CR7’s principle is aligned with their brand
For your information, Ronaldo's image will be used across the entire Dreame product ecosystem, including robot vacuums, kitchen appliances, personal care and smart home appliances. According to Dreame, Ronaldo's selection was made based on the same values of discipline, consistency and effort to achieve the best performance.
Moreover, the main campaign for this collaboration is known as "Dreame to Win", which will focus on the use of smart technology to help users live their daily lives more easily and efficiently. Dreame Global President Colm Chang said the partnership is not just a regular sponsorship, but rather a combination of a global technology company and a world sports icon. Dreame also confirmed that the collaboration will involve all of their key product categories, including:
• Smart cleaning for inside and outside the home
• Smart home appliances
• Personal care products
• Smart small kitchen appliances
This announcement also shows that Dreame is now increasingly aggressively building its identity as a global premium brand and is no longer just focused on the robot vacuum category. More information about this collaboration can be found on the official Dreame Technology website.
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