From left - right: Lorna Campbell, Regional Director Sports marketing & sponsorship H+K Strategies; Mark Chew, Director of Media Sales, MP&Silva; Choong Kay Lee, Vice President, Astro Malaysia Holdings; Christopher Mitchell, Associate Director and VR Business Lead for Razer; Adam Paris, Associate Director Sports & Partnership Marketing, H+K Strategie; Benjamin Pommeraud, General Manager of Riot Games Singapore and Malaysia (image credit to Riot Games)
Yesterday, there was a hot discussion topic about eSports in Kuala Lumpur between Hill+Knowlton Strategies and Riot Games. The panel discussion was touched on was about the growing industry in South East Asia (SEA).
With the growing numbers of players and spectators throughout SEA, panellists were quick to identify the significant time and investment that eSports fans give to their favourite games, for without it, it would have been pointless to host an event that nobody would be interested to see. Currently, Asia Pacific accounts for 44% of the eSports audience in 2016*, thanks to popular games like League of Legends by Riot Games in the SEA region.
The panel was made up of industry experts who all shared their experience and thoughts on the future of esports:
- Benjamin Pommeraud, General Manager of Riot Games Singapore and Malaysia
- Adam Paris, Associate Director Sports & Partnership Marketing, H+K Strategies
- Mark Chew, Director of Media Sales, MP&Silva
- Christopher Mitchell, Associate Director and VR Business Lead for Razer
- Choong Kay Lee, Vice President, Astro Malaysia Holdings
Benjamin Pommeraud, General Manager of Riot Games Singapore and Malaysia said, “We’re more committed than ever to build a sustainable and exciting ecosystem around League of Legends esports. Brands can play a major role to help us give esports fans more opportunities to enjoy their sports.”
Lorna Campbell, Regional Director Sports Marketing & Sponsorship for H+K who hosted the panel added, "as this industry continues to evolve, the one constant will be the passion and engagement that this audience has for their sport. Brands considering esport partnerships really need to think carefully about the value add they are bringing to the industry. Altruism and longevity, as well as creative and engaging content will define a brands role within this space.”
It's been estimated that in the last World Championship that Riot Games had their finals in 2015, there has been about 36 million people following the event, further highlighting the significant interest in the industry. Stay tuned for more news at Technave.com.
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