Carl Pei, CEO of Nothing recently tweeted or X’d that phone prices are going to increase due to the rising costs of memory. His bottomline advice was “If you've been waiting to upgrade a device, the best time was yesterday. The next best time is now. This year's sale season won't have the discounts people are used to.”
Memory costs have doubled… and doubled again
As someone in charge of an actual brand making smartphones he noted that memory is now more expensive than any other component, including the processor or display. As such, even for the Nothing Phone (4a), prices have doubled and doubled again. Buyers of new phones can expect them to be priced at least $100 (~RM405.76) more than before.
Memory is now the most expensive component in a smartphone. It's more expensive than the processor, more expensive than the display, and can account for more than 50% of the total hardware bill.
— Carl Pei (@getpeid) June 12, 2026
For Phone (4a), memory costs doubled between when we decided to build the device and… https://t.co/4dJdSDwd6T
We feel that this is the message for people to start taking better care of their phones, tablets and other devices, but what about the people whose gadgets just failed or are failing soon? If you can’t live without your device, and for many in Malaysia, that’s exactly what a smartphone is, your only option is to buy “today”. Share your thoughts in the comments below and stay tuned to TechNave.com
COMMENTS