According to an Omdia report via The Hollywood Reporter, the four major social media platforms, Facebook, Instagram, YouTube and TikTok, control over 90% of social media advertising revenue. Of this pie, Meta takes 70% of it, making them the world's largest social media advertising platform.
Social media is king
Even as the world economy is in turmoil and wars create power crises, social media advertising is still expected to grow 19% in 2026. By 2030, total global ad spending is expected to surpass $1.6 trillion (~RM6.32 trillion), with USD1.5 trillion (~RM5.92 trillion) of that coming from online advertising.
Social media video ads are expected to account for 40% of global TV and video revenue by 2030. Smart TV ads are expected to overtake traditional TV ads in the 2030s, driven by big players like Amazon, Netflix and Google. Traditional broadcasters continue to lose market share, falling from 43% (2020) to 25% (2030).
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