During a colourful event in Kuala Lumpur today, Boost launched its refreshed brand along with an update on future plans for the coming months and 2023. Fresh from its recent Digital Bank License award from Bank Negara Malaysia (BNM), Boost aims to fuel greater financial inclusion for Malaysia and across the region by utilising the power of technology and artificial intelligence (AI).
The next phase of its repositioning exercise that started in 2021, Boost has extended its offerings well beyond cashless payments into alternative lending, insurtech and cross-border payment services. Essentially, Boost has now evolved into a full spectrum fintech company and plans to be ‘Unstoppable’ in its mission of simplifying financial access for users and merchants in the region.
Accordingly, the refreshed brand introduces new secondary visual elements that call out its various business verticals while also refining the overall logo with a bolder look. In the coming months, Boost customers can expect more enhanced consumer lending propositions, savings and investment solutions along with a venture into a new market, whilst doubling down in Indonesia as building blocks in preparation towards the digital bank.
Speaking of which, the much-anticipated digital bank is touted to democratise the industry and fuel greater financial inclusion by making financial services more accessible for the underbanked and unbanked with innovative fintech solutions. Besides that, Boost also revealed a slew of new product line-ups for both users and merchants scheduled to be released throughout 2022 and 2023 with rewarding experiences, from the introduction of bigger wallet sizes and more.
Among its recent launches is that merchants will be able to leverage the new premium Biz Booster, a data-as-a-service (DaaS) analytical tool, to push boundaries and expand their business further. For more information on Boost’s brand refresh, do visit the company’s official website here. As always, do stay tuned to TechNave for more tech news in Malaysia and beyond!
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