Grand Theft Auto VI has been dubbed an “AAAAA game” by Nigel Lowrie, co-founder of Devolver Digital. The title is used to describe the game’s unprecedented scale and cultural influence. So, what should you know about it?

The game that could set "THE STANDARD" for years to come

According to reports, GTA 6 is not just a blockbuster game but a global phenomenon that has caused the video game industry to give way to it. The term AAA usually refers to games with large development and marketing costs.

For your information, the AAAAA label is used informally to describe a scale even higher than that. GTA 6 is seen as fitting into this category due to its massive development and marketing budget, widespread media attention, and much broader cultural reach.

What’s next?

Moreover, the game is expected to launch on May 26, 2026. Some industry analysts have described the presence of GTA 6 as a “dark cloud” that has influenced other studios’ decisions to delay or avoid launching major products during the same period.

Besides that. This situation shows how big a presence GTA 6 has in the video game industry. GTA 6 is rumoured to have a development and marketing budget in the billions of US dollars, making it one of the most expensive gaming projects in history.

With Rockstar's long history of creating global phenomena, GTA 6 is expected to have a major impact on popular culture as well as change the landscape of the gaming industry. Hopefully, we will see the game in Malaysia soon.

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