Today, Google Malaysia announced the Advertising Revenue Lab, a program designed to help small and medium-sized digital news publishing companies expand their reach. For your information, It is part of the Google News Initiative (GNI) programs that work with various publishing companies to improve their advertising capabilities and business models.
In addition, the new program will provide technical and product training, as well as support to optimise the website, improve interaction with readers and increase revenue from advertising. Publishing companies will receive strategies and information to grow revenue from digital advertising, so they can focus on delivering high-quality news to the public. This program has also received support from the Minister of Communications, YB Fahmi Fadzil, in developing the local news ecosystem.
Moreover, we have yet to confirm other details on the subject. You can also visit the Google Malaysia website for more information on this program. Hopefully, everything will be sorted out soon.
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