Google recently announced their Ads Safety Report for 2025 with 8.3 billion bad ads blocked or removed. Of these, they “stopped over 99% before they were ever seen by anyone” with Gemini helping to act on 4x as many user reports than in 2024.
How did Gemini help Google stop bad ads?
Since Gemini better understands ad intent, it reduced incorrect advertiser suspensions by 80%, so that legitimate businesses would not register as a false positive. In addition to this, Google’s advertiser verification program added another layer of prevention from bad advertisers.
Here’s a quick look at these 2025 statistics:
- 8.3 billion+ ads blocked or removed
- 24.9 million+ advertiser accounts suspended
- 4.8 billion+ ads restricted
- 480 million+ web pages blocked or restricted
- 245 thousand+ publisher sites actioned
- 35 policy updates
Are you still seeing bad ads on YouTube and Google? I have to say that I’ve seen a lot less now. But, what do you think? Share your thoughts and experiences in the comments below and stay tuned to TechNave.com
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