Google has launched a new virtual try-on tool across Google Search, Shopping, and Images, with price tracking features. This AI-powered update allows users to preview how clothes might look on their own bodies, while also tracking apparel based on size, colour, and budget.
Google introduces smarter shopping with AI mode
The virtual try-on feature is part of Google’s expanded AI Mode experience, combining the Gemini AI model with its Shopping Graph, which includes over 50 billion product listings updated hourly.
This allows users to explore personalized suggestions, get visual inspiration, and even check out using agent-supported tools within the Google platform.
With the new try-on function, shoppers can upload full-body photos and preview AI-generated images of themselves wearing selected clothing.
The system uses a custom image-generation model that simulates how garments would drape, stretch, and fit based on body shape and pose.
Alongside this, Google has introduced enhanced price alerts. Shoppers can now set specific conditions like size, colour, and price. Once a product matches those preferences, Google notifies the user. Purchases can then be completed using Google Pay directly within the shopping interface.
Later this year, Google plans to roll out new features that offer AI-generated outfit and room décor inspiration. Users will be able to prompt the system for visual ideas that match their personal style, all linked to shoppable products.
Key features and specs of Google’s AI shopping tools
Here are the main highlights of the new AI-powered try-on and shopping experience:
- Works across Google Search, Shopping, and Images
- Virtual try-on uses uploaded full-body photos
- AI simulates garment fit, drape, and stretch in real time
- Access to over 50 billion product listings via the Shopping Graph
- Price alerts based on user-set filters (size, colour, price)
- Agentic checkout with Google Pay integration
- AI-generated outfit and interior design suggestions (coming soon)
What this means for Malaysia
Although this feature is currently available only in the United States, it reflects a growing trend toward immersive online shopping experiences.
Once expanded globally, users in Malaysia may benefit from more accurate fit previews and smarter price-tracking features when shopping for clothes online. It could also help reduce return rates and improve buyer confidence.
Would you use AI to try on clothes virtually before buying? With tools like this, online shopping might feel a lot more like walking into a dressing room—minus the long queues. Stay tuned to TechNave.com for more updates.
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