Today, Google announced a major change to the way it delivers local search results. The company will phase out the use of country-specific domains like google.com.my, google.ng, google.com.br and others in favour of a more streamlined, global approach.
For a few years, Google used country code top-level domains (ccTLDs) to provide locally relevant search experiences. However, since 2017, the company has delivered local results based on users’ locations, regardless of whether they accessed Search via google.com or a localised cctld. With improved technology powering its local services, Google says that ccTLDs are no longer necessary.
As a result, users who attempt to access a country-specific domain will soon be redirected to google.com instead. The update will be rolled out gradually in the coming months. Google emphasised that the change will not affect how Search functions or how it complies with national laws. Users may, however, need to reconfigure certain Search preferences during the transition.
Google said that this move is aimed at simplifying the Search experience while maintaining the relevance and quality of local results for users around the world. Stay tuned for more trending tech news at TechNave.com.
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