Companies who track their numbers via web cookies might take issue with Google's latest decision for the Chrome browser. According to Reuters, the company is planning to phase out the use of third-party cookies in Google Chrome, citing it as a way to improve the privacy of users.
Google is in the process of creating new open standards to replace the current one and aims to complete it within two years. When that happens, companies like advertising agencies will no longer be able to insert third-party cookies into sites they don't control. In other words, they will lose a major way to track or gather information from users to form targeted ads.
Of course, no restrictions will be placed until Google is sure that its new set of standards is viable. The goal for the company is to ensure that it will be able to provide improved online privacy, yet won't alienate the advertising companies that help them make money. For more info on the topic, you can read Google's blog post.
But what do you think, are current methods enough to secure our data privacy or not? Let us know what you think on our Facebook page and stay tuned to TechNave.com for more news.
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