HONOR Malaysia today unveiled its ambition to hold 20% market share in our country by the end of 2024. In a press release, HONOR Malaysia shared the company’s growth over the past 4 years since gaining independence in 2020.
The statement added that 2023 was a breakthrough year for the company, as it engaged in direct competition with Samsung and posed a strong challenge to the dominant Apple. Moreover, HONOR has successfully evolved into a significant player in the premium market, strengthening its position.
In 2023, HONOR claimed the top position in China’s Android market. This success is attributed to the brand’s improvement in channel partnerships and a comprehensive product strategy. HONOR penetrated the high-end market with a successful foldable lineup and captured the low-to-mid range with a range of popular models.
In Malaysia, HONOR has experienced rapid growth, and by 2023, the HONOR Magic Series had secured a position among the top 3 in the premium smartphone market for above RM4000 price range. Furthermore, in December last year, the company dominated over 50% market share in the RM1,000 to RM2,500 price range for the mid-range, with the HONOR 90 Lite and HONOR X9b among top-selling smartphones.
In a strategic effort to further strengthen its presence in Malaysia, HONOR has set a target of reaching a 20% market share by the end of 2024. The company aims to achieve higher through the introduction of new models in the mid-to-premium range, incorporating innovative technologies.
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