The logo is the most important element of a company that allows customers to recognize the products or services that one offers. A while ago, Chanel, the European fashion brand, alleged that the Chinese tech giant HUAWEI has a logo that is similar to its registered French logo. The fashion company even took the matter to the Luxembourg-based General Court but ended up losing as the tribunal concludes the logos from both companies are not similar in some context.
This issue emphasizes the sensitive nature of luxury brands protecting their logos to preserve the luxurious images that have been long existing around the globe. It is said that Chanel pointed out the logo similarity in 2017 when HUAWEI sought approval from the EU Intellectual Property Office (EUIPO) to register its computer hardware trademark. Therefore, the allegation is not a new one and has lasted for a few years.
According to the source, the judges stated "Chanel’s marks have more rounded curves, thicker lines, and horizontal orientation, whereas the orientation of the Huawei mark is vertical." We think that most of us can tell the difference between the two logos, not to say that they belong to different industries. Therefore, Chanel might as well put its worries away.
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