Today, Haier Malaysia launched various new products that will headline its charge into the 2024 home appliance and consumer electronics market. At the same time, the company also signed an agreement extending the partnership with 2022 BWF World Champions Aaron Chia and Soh Wooi Yik as its brand ambassadors.
During the event, the company unveiled a range of advanced household appliances in six categories that will headline its product range in the first quarter of 2024. The lineup includes air conditioners, refrigerators, freezers, washing machines, televisions, water heaters and kitchen appliances. One of the products was the new UV Cool Premium (VXA) and UV Cool Smart (VRA) series air conditioners with built-in Wi-Fi modules.
This enables users to set their preferred temperature and settings from anywhere. Also, the air conditioners have UVC sterilisation that is certified to a 99.991% efficiency rate in removing SARS-CoV-2 by Texcell, and a 99% virus removal rate by SGS. Next, the newest 4-door refrigerator, HRF-IM758LXG(B) also has a WiFi network that users can remotely perform food management, mode control, temperature control, and even receive personalised tips on recipes via the app. A Daylight feature is built-in for better illumination when opened in the dark.
Haier also announced that its first wine chillers for Malaysia will come in 2024 – the WS-198 and WS-118. These chillers feature Natural Air Flow System technology to better maintain a constant temperature and retain humidity. Meanwhile, an upcoming front-load washing machine, BD14266S8 is Wi-Fi compatible, allowing users to control the washer from the app. It also comes with a vivid and elegant Colour Ai display panel for more precise control over settings.
Complementing the homely lineup will be new hoods and hobs. The HH-GT6907GB hood sports a large bionic volute design that contributes to a strong, unrestricted airflow of 2200m/h while remaining quiet. The HC-Q893STGB, HC-Q872PTGB, and HC-Q872PTDG hobs meanwhile have a Timer Setting which automatically shuts off the gas supply once the timer runs out to avoid potential hazardous accidents.
A new K Series water heater was introduced as well that offers a squared-rain shower. Last but not least, Haier recently debuted its first OLED TV in Malaysia, the H65C900UX (65”) and H55C900UX (55”) with 120Hz 4K (3840x2160) OLED displays. Coupled with a built-in Dolby Atmos audio system complete with Harman Kardon 2.1 Surround speakers.
As for the ambassadors, Aaron Chia and Soh Wooi Yik will be the face of Haier’s ‘Inspire Future Dreams’ campaign which seeks to inspire and motivate Malaysians to pursue their dreams and strive for success in all aspects of life. The pair have gone on to clinch Malaysia’s first-ever gold medal at the 2022 BWF World Championships, as well as conclude their debut Commonwealth Games and Asian Games campaigns with bronze medals. In October 2023, the pair triumphed at the Denmark Open to end their six-year wait for a BWF World Tour title.
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