Haier Malaysia has officially launched its next-generation X Series Washing Machines, setting a new standard in smart laundry care. The new lineup comprises the X5, X7, and flagship X9 models. With this launch, Haier continues to strengthen its position in Malaysia’s high-end home appliance market, targeting 30% year-on-year growth in its washing machine segment by the end of 2025.
Smarter Cleaning with AI Wash and Essence Wash
The X Series introduces two breakthrough technologies designed to simplify laundry routines while reducing environmental impact. AI Wash uses intelligent sensors to detect fabric types, load size, and water absorption levels, automatically recommending the optimal wash program. This ensures every load receives precise cleaning and fabric care, while conserving water and energy.
Meanwhile, Essence Wash — Haier’s proprietary premix and microbubble system — pre-dissolves detergent before spraying it evenly onto fabrics for deeper cleaning. According to Haier, a full wash cycle can be completed in just 39 minutes, about 37% faster than traditional cycles, without compromising on cleanliness or care.
Ultra Fresh Air for Odour-Free Laundry
To enhance post-wash hygiene, the X Series includes the Ultra Fresh Air feature, which automatically dries the inner drum and releases moisture after each cycle. This prevents musty odours and reduces fabric wrinkling — ensuring clothes stay fresh, clean, and ready to wear.
Sleek Design Meets Smart Interaction
Haier’s new Color AI full-touch interface brings a futuristic touch to the X Series lineup. Replacing traditional button clusters with a vibrant LCD panel, users can enjoy smoother navigation and a more intuitive experience when selecting wash settings. The X Series’ premium aesthetic complements modern interiors, making it not just a functional appliance but a stylish addition to any Malaysian home.
Availability and Pricing
The Haier X Series Washing Machines are now available at all Haier Brand Shops, authorised dealers, and major retailers nationwide, starting at RM2249. For more details and updates, visit www.haier.com/my or follow Haier Malaysia on Facebook, Instagram, and TikTok. Stay tuned for more trending tech news at TechNave.com.
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