Today, Haier Group has officially kicked off the 7th Haier Global Fans Festival in Kuala Lumpur. It is held at The Piazza, Level 3, Pavilion Bukit Jalil (located just outside the mall), running from 17 to 21 December 2025, where the five-day pop-up experience showcases Malaysians a hands-on look at Haier’s latest home technology advancements.
An Interactive Experience and Immersive Showcase of Haier’s Latest Smart Home Products
Spanning 2600 square metres, the activation space invites football fans, sports lovers, and Haier users to embrace the brand’s “Champion Your Haier Life” spirit. Visitors can take part in interactive badminton, football, and tennis mini games while standing a chance to win exclusive Haier gifts throughout the day.
At the heart of the festival is a comprehensive showcase of Haier’s newest technologies. According to Haier, Malaysian consumers are among the first to experience several of Haier’s latest innovations across home entertainment, refrigeration, laundry, and air conditioning.
The Latest Haier Smart Home Technology Products
The Haier M80 television highlights the brand’s push into premium home entertainment. Featuring precision dimming zone technology combined with a QD-Mini LED display, the M80 delivers deeper blacks, brighter highlights, and more vibrant colours. Audio performance is tuned by KEF, providing high-fidelity sound quality to match the visual experience. It also supports Dolby Vision, Dolby Atmos, and a dedicated Gaming Mode.
Haier is also showcasing its Space Fit Zero Clearance Refrigerator, designed to integrate seamlessly into contemporary kitchens. With a slim 594 mm built-in design, bottom-front ventilation system, and a double-axis insert hinge, the refrigerator enables a 0 cm flush fit with cabinetry.
In addition, the Haier Laundry Center offers a 3-in-1 solution that combines washing, drying, and garment care within a single ergonomic 150 cm integrated design, making it ideal for premium fabrics and space-conscious homes. Meanwhile, the L+ Series Washer-Dryer delivers AI-powered professional washing and drying in just two hours. Featuring a large 607 mm drum diameter, the system supports 20 washing modes and 26 intelligent stain-specific programs, providing tailored care for different fabrics and lifestyles.
Completing the lineup is the Haier UV COOL Color Series air conditioner, which focuses on indoor air health and energy efficiency. The system uses upgraded UV PRO technology to sterilise and deodorise indoor air, creating a cleaner and healthier living environment.
Live Demonstrations, Creator Sessions, and Exclusive Rewards
Visitors to the Haier Global Fans Festival can explore live product demonstration zones, join share-and-learn sessions, and participate in creator-driven activations. Entry is free, and customers who spend a minimum of RM5000 on Haier products during the event can redeem exclusive Liverpool FC jerseys, adding an extra incentive for fans.
A Word From Haier Malaysia
Commenting on the milestone, Mr Fan Jing, Managing Director of Haier Malaysia, said the festival celebrates user loyalty while reflecting Haier’s continued commitment to innovation and meaningful value creation. He emphasised the brand’s focus on listening to consumers and evolving its smart home ecosystem to meet the needs of Malaysian households.
As a reminder again, the 2025 Haier Global Fans Festival runs from 17 to 21 December at Pavilion Bukit Jalil – The Piazza, Level 3, and welcomes all Malaysians to experience Haier’s vision of future-ready smart living. Stay tuned for more trending tech news at TechNave.com.
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