Apple Central World? What's that? If you're not aware, it's Apple's upcoming second and largest retail store in Thailand. Set to launch on 31 July 2020, it is located in Ratchaprasong, Bangkok and I must say the architecture design is breathtaking!
Inspired by a Tree Canopy roof design, the Apple Central World is the company's first-ever all-glass design with two levels of Apple products. The public can enter the building from the ground or upper level which is directly connected to the Skytrain and the city's largest shopping centre. As quoted by Deirdre O’Brien, Apple’s Senior Vice President of Retail + People, it is indeed "truly one-of-a-kind store in Ratchaprasong". Anyway, enough talk lah. Here's a preview of the building below!
Apart from Apple devices and accessories, you can find the Forum, Boardroom, and freestanding displays inside the building
The spiral staircase is wrapped around a timber core in the middle. Alternatively, you can also use an elevator
Centred around a Video Wall, the Forum will be home to future Today at Apple sessions with some of Bangkok’s greatest artists, musicians, and creatives
The typical Apple products showcase style
The outdoor of the building
As mentioned, the Apple Central World will launch on 31 July, Friday, 2020 at 10AM ICT in Bangkok, where more than 130 new team members speaking 17 languages to welcome the public. That said, SOPs will be implemented as well for safety measures so do follow the rules if you're planning to visit. Stay tuned for more trending tech news at TechNave.com.
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