Euro 2024 is about to get more interesting. Recently, Global consumer electronics and appliances corporation Hisense announced that it has signed as a global sponsor of UEFA EURO 2024. That said, what should you know about this strategic partnership?
This collaboration marks the third consecutive year for Hisense to be the official sponsor of the UEFA EURO following its successful sponsorship with FIFA World Cup 2022™. But it does not end there, the sponsorship rights also cover the UEFA European qualifiers in 2023-24 & 2025-26, UEFA Nations League finals in 2025, UEFA U21 EURO 2025, Finalissima 2024, and UEFA Futsal 2026.
Moreover, Fisher Yu, President of Hisense Group Holdings Co said the company can connect with consumers around the world through sports sponsorships. This is a great way to build trust for the brand. With this partnership, sports marketing continues to be a key element in Hisense’s global growth and building brand recognition around the world. As a result, the company’s overseas brand awareness has almost doubled over the past five years.
We have yet to confirm other details on this collaboration. However, you should expect more Euro-centric promotions in the future. After all, the football fever is heating up.
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