Hotlink Menang Ahad.jpg

Hotlink is doubling down on value for Malaysian smart spenders with its latest collaboration—this time with popular local sparkling beverage brand, Hausboom. The partnership introduces the Hausboom Festival 2025, powered by Hotlink, and a fresh campaign called Menang Ahad, where users can win exciting prizes every Sunday.

 

Limited-Edition Hausboom x Hotlink Cans

As part of the collaboration, four limited-edition Hausboom cans featuring Hotlink’s Geng Bijak Berbajet personas are now available nationwide. Fans can enjoy them in flavours like Cola Cola, Strawberry Candy, Classic Orange, and Grapple, each carrying a QR code that connects directly to Hotlink experiences.

New customers can instantly activate a Hotlink Prepaid eSIM plan, while existing users can scan to join the Menang Ahad rewards program, which offers prizes such as:

  • 1,000 free tickets to the Hausboom Festival 2025 powered by Hotlink
  • Smartphones worth RM5,999
  • Prepaid top-ups worth RM500
  • One year of free internet
  • F&B vouchers

 

Malaysia’s First ‘Talking Can’

Hotlink is also introducing Malaysia’s first-ever ‘talking can’, turning each drink into a fun, interactive reward experience. These cans will be part of Hotlink’s nationwide on-ground activations and weekly TikTok and Instagram livestreams every Sunday, where fans can win extra spins and free festival tickets.

 

A Fusion of Drinks, Music, and Digital Rewards

Azri Zahier Azmi, CEO of Hausboom, expressed excitement over the collaboration:

“This is the first-ever ‘talking can’ in Malaysia. It shows how a local beverage brand and a leading telco can fuse products and digital experiences for our shared audience.”

 

Loh Keh Jiat, Chief Consumer Business Officer of Maxis, added:

“Together with Hausboom, we are transforming every can into a fun and interactive reward for our customers. It’s a creative way to engage Malaysians through their passions—be it drinks or music—while reaffirming our promise of delivering great value.”

 

The campaign is already live, and Malaysians can start scanning, sipping, and winning. For more details, visit Hotlink’s campaign page, and stay tuned for more trending tech news at TechNave.com.