In an unrelated Huawei mobile news, it was recently announced that Huawei Consumer Business Group and The Pantone Color Institute have partnered to feature the latest trend colours in Huawei’s upcoming product launches. But what does this mean?
For starters, Pantone Color Institute collaborates with various brands around the world to help them leverage the power, psychology and emotion of colour in their design strategy. So to speak, they specialize in colour direction, expressing how colour influences human emotion through seasonal trend forecasts, custom colour creation and social commentary, including PANTONE Colour of the Year.
With this new partnership of technology marrying art, Huawei and Pantone Color Institute will continue to explore the language of colour to bring Huawei customers the most striking and on-trend colourways in the palm of their hand.
Richard Yu, CEO of Huawei Consumer Business Group said, “As the world’s leading authority on colour, we are very excited to work with The Pantone Color Institute on developing our product range to bring our customers the very latest trends. At Huawei, we believe strongly in the power of collective wisdom and collaboration and this partnership will allow consumers to express themselves more vividly through the universal language of colour.”
Laurie Pressman, VP of The Pantone Color Institute adds, “With consumers increasingly comfortable using colour as a form of expression, we are seeing more experimentation and creative uses of colour. Colour is truly a medium through which individuals can express themselves to the world around them. Huawei recognises this evolving consumer dynamic and through our partnership we’re looking forward to providing Huawei customers with the ability to make a bold colour statement.”
More details and information about the partnership between Huawei and The Pantone Color Institute will be announced at the Huawei CBG press conference taking place at Mobile World Congress, Barcelona, on Sunday 26 March 2017 so stay tuned.
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