So we mentioned this before, but Huawei did introduce its digital service, AppTouch platform at MWC 2019 a few days ago. This time around, they have officially released the platform at the Digital Game Conference 2019 that was held in Dubai, along with features that will enhance the digital entertainment services such as games, videos and music.
Around 500 companies from 35 countries were gathered at the conference. According to Atheel Jehan, Game service operation manager of Zain Iraq, he mentioned AppTouch helped them to build up digital services channels easier, especially with Direct Carrier Billing payment option. At this moment, there are already more than 500 million users in more than 60 carriers over 40 countries in the Asia Pacific, Middle East, Africa and Latin America (and oddly, not South East Asia lol). using AppTouch as a new way for carriers to use the ecosystem.
To recap, the AppTouch key features:
- Globalized ecosystem: Carriers can use AppTouch resources under one roof by Huawei, integrating entertainment contents such as games, videos and music.
- Cloud-based deployment: Allowing carriers to access new digital services on-the-go
- Multi-channel promotion: Allowing top marketing channels to reach out to users
- Localized operations: With the mentioned features above, local operations can still be carried out in different countries by Huawei's marketing team
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