Counterpoint Research recently revealed that Huawei have surpassed Apple as the 2nd largest smartphone brand in the world. While quite a few tech sites out there are saying this is the sign of Apple's impending doom, is it really the turning point Huawei is hoping for? Reading closer into the research reveals that this is probably just a milestone, a significant one showing just how far Huawei has grown, but even though the upcoming Huawei Mate 10 has yet to be announced, these researchers say that this rise "...could be temporary considering the annual iPhone refresh is just around the corner...".
Nonetheless, Huawei have been posting steady growth with innovative devices like the Huawei P10 and Honor 8 Pro and we expect Huawei to gradually cement this position after the Apple iPhone 8 launch. Counterpoint's researchers say that one way to do so is to build a "true hero device" and reduce their SKU portfolio or number of models for greater focus. What do you think? How can Huawei topple Apple and Samsung for sure? Discuss in our Facebook page and stay tuned to TechNave.com.
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