Intel Speeding Up Mobile Development, But Will It Be Enough?

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Intel seems to finally understand that releasing a new chip or two every year isn't going to let it break into the mobile market. There are many ARM-based competitors already offering much better alternatives such as Qualcomm, Samsung, Huawei, Apple, TSMC, NVIDIA and many more. New players emerging from China such as MediaTek are also offering equal if not better performance processors at much cheaper price points. New Intel CEO Brian Krzanich has had this to say about it:

We see that Atom is now at the same importance, it's launching on the same leading edge technology, sometimes even coming before Core," says Krzanich.

I think you'll start to see stuff with our silicon toward the end of the year and the beginning of next year," We're trying to get our silicon into some of them, create some ourselves, understand the usage and create an ecosystem."-Brian Krzanich, CEO, Intel

Intel's Atom processor have traditionally been put as the last priority in terms of Intel development whereas the Core series (for desktops and notebooks) have been at the forefront. This perhaps explains why Intel Atom powered netbooks never really took off. That seems to be changing with the introduction of the new Silvermont processors. While adoption seems to be slow, Intel had better speed it up a bit faster, especially since the next generation of ARM processors are already waiting in the wings. Whether or not Intel can move their gigantic mass fast enough remains to be seen though as it still feels like the end of 2013 won't be fast enough.