Lazada today announced the launch of LazLive+, a new curated interactive live content series that features trusted experts to share tips and skills with shoppers. LazLive+ episodes will debut on 25 July 2022 with daily 1 hour episodes from 9 to 10pm until 29 July 2022.
In a statement today, Lazada said that LazLive+ episodes will connect shoppers with new ideas and experts from all walks of life. Furthermore, the episodes include cooking demonstrations, styling know-how, gaming tips, fitness motivation and more.
Among the personalities that will be helming the LazLive+ episodes are Malaysian celebrity chef Sherson Lian, beauty guru Tasnim Shah, gaming champion Jaasuzuran and the Malaysian female pop group Dolla. The episodes will also feature exclusive deals and entertainment which Lazada hopes can provide shoppers with more fulfilling moments that will enrich their lives and those around them.
The series is also part of the company’s new ‘Add to Cart. Add to Life.’ brand proposition which reflects Lazada’s belief that eCommerce can add to the lives of consumers. These include by inspiring meaningful connections and memorable experiences with their purchases.
Lazada’s latest brand campaign will run across Malaysia, Indonesia, the Philippines, Singapore, Thailand and Vietnam. It starts today with a 30-second film, out-of-home, a series of key visuals, influencer engagement, topical social media activation, and other creative executions.
So, what do you guys think of LazLive+ and Lazada’s new brand proposition? Share your thoughts with us in the comments below and stay tuned to TechNave for the latest trending tech news.