Lexmark launched Executive Briefing Center in Malaysia, along with next-gen printing BYOD and Cloud App Printing

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 (L-R) Eric Park, Lexmark Solution Consultant for Asia Pacific Central; Keith Leong, Country Manager of Lexmark Malaysia; Andrew Yeong, Lexmark General Manager for Asia Pacific Central; Simon Tan, Sales Director, Digital Paper Solutions; Rickie Liew, Managing Director, Digital Paper Solutions; and Charlson Low, General Manager, Digital Paper Solutions

On 7 December 2016, Lexmark Malaysia held a launching ceremony together with Digital Paper Solution by officially opening a brand new Lexmark Executive Briefing Center at Shah Alam. Also, they introduced one of the their latest flagship printers - CX825 series that boasts the fastest letter /A4 format MFP in its class.

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 Andrew Yeong (left) and Rickie Liew (right) officiating the ceremony

Mr. Andrew Yeong, General Manager Asia Pacific Central for Lexmark said, “This center will be the showcase and setting in which to explore the latest trends and business opportunities of our products. We have introduced these smart devices to bring even more ease of use to our customers and serve as the gateway to access Lexmark's powerful platform of pre-loaded and customization solutions that optimize business workflow."

Features of Lexmark Executive Briefing Center (EBC) are as follow:

  • Product Test Drive
  • Customer Demos & Solution POC
  • Joint Customers Experience / Solution Workshop
  • ISV Solution Testbed
  • Use Case Studies
  • Industry Tracks / Trends
  • Training Facilities
  • Business & Technology update / Webcast

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“There is a 13% drop in the use of PCs with a significant increase in the use of smart devices, which means a new Bring Your Own Device (BYOD) generation of employees is entering the job market.” The corporate office environment will have to change. “This year, we have found that 29% of office staff wants some form of BYOD printing solutions. By 2020, this will increase to almost 50% which means that businesses will have to be prepared for digitization in printing.” Mr. Yeong further explained.

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The user interface

Falling in line with the new tagline “Open the Possibilities with Lexmark”, its newly released software portfolio, including the AccuRead Automate, Solution Composer, Fleet Manager, and Google Cloud Print, are designed and developed to compliment the Lexmark SMART Multifunction (MFP) series, enabling businesses to do more. The software portfolio covers a range of operational aspects in digitizing paper from capturing data, archiving documents, retrieving documents, designing document work flows, support mobile printing through Google, printer fleet tracking, user tracking and secure printing using NFC / HID technologies.

Lexmark EBCs offers solutions for the use of businesses in industries like banking and financial, telecommunications, retail, manufacturing and others. For more information, visit www.Lexmark.com.