According to FMT, the Ministry of Defence is increasing efforts to attract youth to join the Malaysian Armed Forces (MAF) through social media, the PLKN programme and social media influencers. That said, what should you know about it?
A fresh way to tackle the hearts of the younger generation
For your information, this is because the TAM is facing a major challenge: losing around 5,000 personnel every year, making new recruitment critical. Through the collaboration of influencers and young members of the ATM, real-life experiences can be shared. Social media can also be used as a platform to promote the latest technology used by the country's military assets.
Moreover, esports elements and content that align more closely with the interests of the younger generation will also be used. Among the questions that can be explained to him are career paths, prospects and what benefits can be enjoyed by becoming an ATM member.
Additionally, the issue of recruiting recruits is faced not only by the ATM but by global militaries. With the world in turmoil, a career in the military is seen as high-risk. All of the efforts that the ATM wants to make above are similar to those that the Pentagon has made to attract young people in the United States. The most effective is the collaboration with Call of Duty and integrating the Xbox controller into the weapon system used.
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