(Left to Right) Sumner Lemon, Country Manager, Intel Malaysia and Singapore,
popular YouTuber and beatboxer, Shawn Lee, social entrepreneur Christopher Tock, Breena Beauty co-founder and leading fashion blogger, Sabrina Tajudin and Bruce Howe, General Manager, Consumer Channel Group, Microsoft Malaysia.
Intel Malaysia and Microsoft Malaysia today (12 November 2015) have announced a joint collaboration together in an effort to encourage Malaysians to fully utilize the full potential of Windows 10 devices and functionalities, which are powered by the latest 6th Generation Intel Core processors processors to help their work and life be more conveniently efficient.
Using the theme “Make Magic. Every Day”, the campaign’s purpose is to reach out to Malaysians and introduce the functions in Windows 10 through a series of instore and online promotions, as well as the engagement of local influencers; popular YouTuber and beatboxer, Shawn Lee, social entrepreneur Christopher Tock and Sabrina Tajudin, co-founder of Breena Beauty and leading fashion blogger.
“We are honoured to have some of our local influencers who are making magic in their own realms of influence to be sharing their experiences with Intel-powered Windows 10 devices,” said Sumner Lemon, Country Manager, Intel Malaysia and Singapore. “We hope that the campaign can positively influence Malaysian consumers who are looking at a device refresh to explore the ways how Intel’s and Microsoft’s technologies can help make a positive difference in their work and personal lives.”
“Customers have generally been positive on the launch of Windows 10, and many have made the switch to upgrade to a new operating system,” said Bruce Howe, General Manager, Consumer Channel Group, Microsoft Malaysia. “With the campaign, we hope to engage more customers and users to consider a refresh and embrace new form factors and to take the step to embrace a more personal computing experience with Windows 10.”
During the presentations, local influencers showed the media three functions from Windows 10. Christopher Tock showed us the Intel® Speed Shift Technology, enabling amazing responsiveness that allows users to shift between apps seamlessly. Coupled with Microsoft Edge (it can enable annotation via touch or pen input) – users get to be more productive and efficient if they have too many tasks.
After that, Sabrina Tajudin presented Windows Hello. The Windows Hello is a great tool for bloggers and bloggers alike, as users can just simply log in with just a look (yes, facial recognition) when they are in the moment to post pictures or videos on the go. This is Intel® RealSense™ technology in action that requires no typed password.
Shawn Lee then showed off Windows 10 with 6th Generation Intel® Core processors, with graphics and overall performance that were top notch. You can even use an Xbox controller via Bluetooth without having to use the mouse and keyboard.
“Whether you are a working parent, starting your first job, a lifestyle and fashion junkie, or just simply on the lookout for productive hacks that help you gain positive control of your life, technology has inevitably become a necessary tool to empower individuals to achieve more in their daily lives,” said Bruce Howe, General Manager, Consumer Channel Group, Microsoft Malaysia. “Windows 10 devices with Intel® processors have been developed with the user in mind. With innovative and intuitive features such as Windows Hello, the new Microsoft Edge browser and Continuum, it enables our customers to be able to do more in a more natural and personal way with their devices.”
(L-R) James Low, Market Development Manager Consumer Notebook of Hewlett-Packard (HP), Charllie Cheah, Business Development Manager EUC Malaysia of Dell Malaysia, Sumner Lemon, Country Manager of Intel Malaysia and Singapore,Shawn Lee, Christopher Tock, Sabrina Tajudin, Bruce Howe, General Manager Consumer Channel Group of Microsoft Malaysia Stephanie Ho, Marketing Manager of Acer Malaysia, Lester Chong, Senior Product Marketing of ASUS Malaysia.
In addition to that, there will be a promotion during this festive season for Malaysia. Customers will stand a chance to win prizes if they join the Magic Cue Challenge which will take place in Low Yat Plaza and Digital Mall PJ (and others, check below) for five weekends in a row starting 21 November. Lazada will provide a voucher worth RM150 to customers who have purchased eligible Windows 10 devices, with the promotion ending on 31 December 2015.
Low Yat Plaza
- All IT Hypermarket - Lot 3-IT-19
- Brightstar - Lenovo Concept Store, Lot G-023A & Dell Concept Store,Lot G-035
- Essential Action - Lenovo Concept Store, Lot 2-089
- Jayacom - Lot 3-27
- MTCS - HP Concept Store, Lot 3-IT-30A & B
- PC3 - Acer Concept Store, Lot G003 and G-006A
- SNS networks - Firestorm, G-019, Lenovo Concept Store, Lot 2-002 &Dell Concept Store,G-001
- Thundermatch - Thundermatch, Lot 4-21 & HP Concept Store, G13A
- Viewnet - Lot 3-12
Digital Mall PJ
- All IT Hypermarket - Lot 3-01
- FCC Retail Sdn Bhd - Lenovo Concept Store, Lot 1-02
- Jayacom - Lot 1-05
- MTCS - HP Concept Store, Lot 1-03A & B
- Notebook Pro - Asus Concept Store, Lot G-08 and Lot G-01
- Thundermatch - Lot 2-03, 04 & 05
For more information on the “Make Magic. Every day.” campaign, visit http://makemagic.my and follow them on Twitter – Microsoft Malaysia (@MYMicrosoft) and Intel Malaysia (@myintel).
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