Malaysia Airlines officially introduces MAYA, an artificial intelligence (AI)-powered digital cabin crew that is said to be the first in the Asia Pacific. So, what should you know about it?
Meet MAYA, your AI cabin crew
According to Malaysia Airlines, MAYA was developed as an interactive digital character to enhance the passenger experience through AI-based information and interaction.
Moreover, this character is designed to provide information support before, during and after the flight, with the aim of personalising communication and facilitating customer access to information.
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Furthermore, Malaysia Airlines features MAYA as part of its digital and brand innovation initiatives, without stating that it replaces real crew.
Additionally, the official content emphasises digital human and AI-based functions to add value to the passenger experience, as well as highlighting the new technological image of the national airline.
Interestingly, this places Malaysia Airlines as one of the early leaders in the region in the use of AI-based digital humans for customer service and communication purposes.
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